June 26, 2024
The Mobile Suit Gundam Series Won the Character License Award at the Japan Character Awards 2024!
The series was praised for evolving into one that is supported by both men and women!
The Mobile Suit Gundam series, which reached the 45th anniversary of the broadcast of Mobile Suit Gundam in 1979, won the Character License Award at the Japan Character Awards 2024.
The Japan Character Award was established in 2009 to promote the value of the licensing business and to contribute to a sustainable growth of the field. Each year it selects the best domestic licensed brands and characters and holds an award ceremony and an exposition.
The Character License Award is given to the most outstanding character property and was awarded to the Mobile Suit Gundam series in recognition of the fact that it has breathed new life into anime over a long period of 45 years, evolving into a work that is supported by both men and women.
The Character License Award ceremony and the announcement of the Grand Prix winner will be held at Licensing Japan, which will be held at Tokyo Big Sight from Wednesday, July 3rd, to Friday, July 5th.
The Character License Award is given to the most outstanding character property and was awarded to the Mobile Suit Gundam series in recognition of the fact that it has breathed new life into anime over a long period of 45 years, evolving into a work that is supported by both men and women.
The Character License Award ceremony and the announcement of the Grand Prix winner will be held at Licensing Japan, which will be held at Tokyo Big Sight from Wednesday, July 3rd, to Friday, July 5th.
【Evaluation】
For 45 years, the series has breathed new life into anime, evolving into a work that is supported by both men and women. GUNPLA also continue to sell well, and the market is expanding not only in Japan but also overseas. Because the content of the IP is very diverse, it is also impressive how careful the measures they take to acquire new fans are so that they do not shy away from its complexity.
* This article was originally published in Japan. Availability & timing may vary by region.
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