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March 28, 2019

Gundam 40th Anniversary × Hello Kitty 45th Anniversary! "Gundam vs Hello Kitty" Showdown Project, April 2019 Start!

Marugame Seimen, Ito Yokado, and a mystery game appears!

With "Mobile Suit Gundam" celebrating its 40th anniversary, and "Hello Kitty" having its 45th anniversary this year, the "Gundam vs Hello Kitty" Project will start April 2019.


You can participate in "Gundam vs Hello Kitty" project using the communication app "LINE". After friending the "Gundam Kitty LINE Official Account", choose the Gundam or Kitty side, and by entering each stage you can support your chosen character. Also, by collecting points in LINE, amazing gifts will be awarded to the top rankings for the year, and a prize campaign for each stage is also planned.


Also, starting April 2, 2019 (Tue) a collaboration with "Marugame Seimen", and at Ito Yokado starting May 1, 2019 (Wed) a summer mystery game begins!



"Gundam vs Hello Kitty" Project Summary



April 2019〜

【How to Participate】

  1. Friend the "Gundam Kitty LINE Official Account" and select the character you support
  2. Visit the campaign participating stores, purchase the campaign products, collect project points and support each character
  3. The top ranked cheer points during the year will be awarded fantastic prizes


【Official Site】


【Official Twitter】

Gundam vs Hello Kitty Project @gundamvskitty


【Official LINE】




Stage 1 Starts April 2, 2019 with Marugame Seimen!

From April 2, 2019 (Tue), a Marugame Seimen x "Gundam vs Hello Kitty" Campaign will be held at Marugame Seimen nationwide.


For this campaign, a limited design of 90 kinds of "Udon slips" will be distributed, and an "Original Dining Table Set & Original T-Shirt" will be gifted to 600 people by lottery, and you can collect project points. The campaign lasts until May 19, 2019 (Sun).


For more details please see Marugame Seimen Campaign Site


【Campaign Period】

April 2, 2019(Tue)~ May 19, 2019 (Sun)


【Participating Stores】

Marugame Seimen nationwide

※Overseas stores will not be participating

Stage 2 Starts May 1, 2019 at Ito Yokado!

During Golden Week, visit an Ito Yokado store in Japan, and when you purchase an item, you can support Gundam and Hello Kitty. The Stage 2 original prizes that can be won by lottery include a solid gold card, QUO card, and mug cups in the line-up, so let's go for it.


【Campaign Period】

May 1, 2019(Wed)~ May 6, 2019(Mon)


【Campaign Locations】

The 80 Ito Yokado stores nationwide



1 point for visiting the store(When visiting the store, scan the QR code on the poster)



For every ¥1,000 (tax inc) purchased, a Gundam course or Hello Kitty course entry ticket will be given. Solid gold card, QUO card, and mug cups will be lotteried to 1,724 people. The 3,864 clear files will be distributed in the double chance lottery.

New Stage Coming Soon! Mystery Game This Summer!

A mystery event planned and produced by "SCRAP", a production company creating new forms of entertainment, a "mystery solving game" will appear in summer 2019. SCRAP is entering its 11th year, and will have a big collaboration to set the appropriate stage for the next 10 years. Look forward to this mystery game experience. Details will be announced towards the end of April 2019.





▼"Mobile Suit Gundam 40th Anniversary Project" Official Site


©️’76, ’19 SANRIO 著作(株)サンリオ