July 15, 2020
New Series: The Universal Century Holds Business Hints! ~Gundam Meets Business~
Let’s talk about business using Gundam!
Hello. This is the GUNDAM.INFO Editorial Department.
Gundam and business may actually be easier to link than you think.
Starting next week, this column will be presented by GMB, the unit that I, marketer Daisuke Otobe, am part of. We will discuss business using Gundam, so please look forward to it.
Gundam and business may actually be easier to link than you think.
Starting next week, this column will be presented by GMB, the unit that I, marketer Daisuke Otobe, am part of. We will discuss business using Gundam, so please look forward to it.
The Universal Century Holds Business Hints!
That’s the slogan for GMB, the marketing unit that isn’t that much of a mystery.
In this column, we want to tackle subjects relating to business and sales from the viewpoint of marketers and explain them using Gundam analogies and metaphors.
These subjects will be varied and will include themes such as management, business strategies, leadership, vision, professionalism, design, human resources, workflow, and more. With this knowledge, you don’t have to worry about bringing up Gundam in your random work chats or in meetings.
I’m sure that after you become the Gundam boss, Gundam senpai, Gundam subordinate, or Gundam kouhai, your team will respect you, your work will go smoothly, and your life will be enriched.
The days when Japanese products swept the entire world and were sold as long as they were made are long gone. In today’s world, marketing is increasingly becoming an important part of business.
Daisuke Otobe, a GMB member, has a popular column called “Otobe, Hitting Against the Wall” where he answers questions from new and experienced marketers alike on Agenda Note, a medium aimed towards marketers.
In one of those articles, he answered this question with the viewpoint of a marketing professional: “I think there are many marketers like Mr. Otobe who like Mobile Suit Gundam. Why is that? (It seems like a lot when I look at social media.)”
The question included the phrase “social media,” so it may be that many marketers who just happen to be Gundam fans are also the ones who are good at sharing information, but in reality, there are many marketers who like Gundam.
If you ask them to say what they like about Gundam, I’m sure they’d easily come up with 100 answers. However, that wouldn’t be enough to explain the strong Gundam brand that’s been beloved for over 40 years. For more information, please check out this article.
In the next one, we’ll talk about strategic theories.
We’ll explain objectives, the most important part of a strategy, using Gundam examples.
In business, there are often unimaginable scenarios and problems that arise from inexperience.
For times like that, we’ll analyze events that happened in the world of Gundam as well as certain people and their behaviors or sayings so our readers can put them into practice, expand their fields of view, add to their repertoire, and bring forth good results.
Please look forward to it.
That’s the slogan for GMB, the marketing unit that isn’t that much of a mystery.
In this column, we want to tackle subjects relating to business and sales from the viewpoint of marketers and explain them using Gundam analogies and metaphors.
These subjects will be varied and will include themes such as management, business strategies, leadership, vision, professionalism, design, human resources, workflow, and more. With this knowledge, you don’t have to worry about bringing up Gundam in your random work chats or in meetings.
I’m sure that after you become the Gundam boss, Gundam senpai, Gundam subordinate, or Gundam kouhai, your team will respect you, your work will go smoothly, and your life will be enriched.
The days when Japanese products swept the entire world and were sold as long as they were made are long gone. In today’s world, marketing is increasingly becoming an important part of business.
Daisuke Otobe, a GMB member, has a popular column called “Otobe, Hitting Against the Wall” where he answers questions from new and experienced marketers alike on Agenda Note, a medium aimed towards marketers.
In one of those articles, he answered this question with the viewpoint of a marketing professional: “I think there are many marketers like Mr. Otobe who like Mobile Suit Gundam. Why is that? (It seems like a lot when I look at social media.)”
The question included the phrase “social media,” so it may be that many marketers who just happen to be Gundam fans are also the ones who are good at sharing information, but in reality, there are many marketers who like Gundam.
If you ask them to say what they like about Gundam, I’m sure they’d easily come up with 100 answers. However, that wouldn’t be enough to explain the strong Gundam brand that’s been beloved for over 40 years. For more information, please check out this article.
In the next one, we’ll talk about strategic theories.
We’ll explain objectives, the most important part of a strategy, using Gundam examples.
In business, there are often unimaginable scenarios and problems that arise from inexperience.
For times like that, we’ll analyze events that happened in the world of Gundam as well as certain people and their behaviors or sayings so our readers can put them into practice, expand their fields of view, add to their repertoire, and bring forth good results.
Please look forward to it.
* This article was originally published in Japan. Availability & timing may vary by region.
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